The Lacuna Project

lacuna (n.) a gap in a record where something should be

Independent research. Not affiliated with any government, agency, or company.

Exhibit 714

Meta Platforms, Inc. Form 10-K for fiscal year 2024

Exhibit 714 ยท SEC filing

Meta Platforms, Inc. Form 10-K for fiscal year 2024

Currently, we generate substantially all of our revenue from selling advertising placements on our family of apps to marketers

Annual report. Advertising $160,633M of $164,501M revenue in 2024 ($131,948M in 2023; $113,642M in 2022).

Source
Meta Platforms, Inc. (SEC filing)
Date
30 January 2025
Quoted from
Item 1, Business (Overview)
Grade
Primary record
Document
https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm
Accessed
2026-11-09
Cited by
Findings citing this exhibit

Cited by

Finding POL-3.1
Primary record Meta's annual reports state that substantially all of its revenue comes from selling advertising, and its 2017 report lists decreased user engagement and time spent as a risk to that revenue. Advertising revenue was $39.9 billion in 2017, $55.0 billion in 2018 and $160.6 billion in 2024.