Exhibit 713

Facebook, Inc. Form 10-K for fiscal year 2018

Exhibit 713 · SEC filing

Facebook, Inc. Form 10-K for fiscal year 2018

We generate substantially all of our revenue from selling advertising placements to marketers.

Annual report. Advertising $55,013M of $55,838M revenue in 2018. Repeats that News Feed changes for more meaningful interactions have had the effect of reducing time spent.

Source: Facebook, Inc. (SEC filing)
Date: 31 January 2019
Quoted from: Item 1, Business (Overview)
Grade: Primary record
Document: https://www.sec.gov/Archives/edgar/data/1326801/000132680119000009/fb-12312018x10k.htm
Accessed: 2026-11-09
Cited by: Findings citing this exhibit

Cited by

Finding POL-3.1: Primary record Meta's annual reports state that substantially all of its revenue comes from selling advertising, and its 2017 report lists decreased user engagement and time spent as a risk to that revenue. Advertising revenue was $39.9 billion in 2017, $55.0 billion in 2018 and $160.6 billion in 2024.
Finding POL-3.2: Primary record In January 2018 Adam Mosseri announced that Facebook would prioritize posts that spark conversations and meaningful interactions between people in News Feed. The company's 10-K for 2017 said it expected the change to reduce time spent and some measures of user engagement.